SEO Consulting or Regular SEO Services?
Why SEO?
So you have a website? What for? If we refer to the starting point of the World Wide Web the main purpose of any website is to represent a piece of information (information can be of any kind: it can be a pure information or it can be a range of products/services you sell with your website). And you have this information/product list with your website. It is structured well and is really helpful; the products are represented in a good manner and your prices are really competitive but… When checking your website logs you discover that the traffic you website gets is really low in other words it’s not popular with internet users. You don’t get visitors, you don’t get sales. What to do with it? What is the way to obtain more traffic for your website, to make more sales? As you know that it really deserves it or you just want to make more sales with it.
The next step after launching a website is to make it visible to internet users. The next question is… How to make it visible? Recall how you search for information or particular products with Internet. Right, the first thing you do is to refer to a search engine. Google, Yahoo!, MSN doesn’t actually matter.
What does matter that a usual internet user checks only a few sites with the top of SERP (search engine results page) the page of site listings that a search engine returns in response to a user's entry of a search query. Your site is not with the top and this is the problem. But there’s also a solution to a problem. The solution is SEO (search engine optimization).
SEO is a form of online marketing. It is a course of actions which purpose is to make a site and its content highly relevant for both search engines and searchers for a particular query (keyword).
There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. Sounds rather wired, isn’t it? Don’t be afraid. You don’t have to become an SEO specialist to get you site to the top of SERP. There is another way. You can refer to an SEO specialist to do the work done.
SEO Consulting and Regular SEO Services
Choose your Way with SEO Services
There are lots of companies which offer SEO services. All these companies can be divided into two types though. Companies of the first type provide regular SEO services. Most of them offer full range of services (on-page optimization, on-site optimization and off-site optimization, competitors analysis is often included too). All these services usually go as one package. SEO companies of this type are ideal for those who feel rather strong with off-line market and have special staff to support and maintain company’s website. Such services usually cost a lot.
Another type of SEO companies offer SEO consulting. They do not provide full range of SEO services. Their mission is to answer specific questions and solve your unique SEO problems. Such services are good for companies which rely on the Web activity mainly. Website is of prime importance for such companies as they do not have off-line office at all or have something like home based office. SEO consulting is ideal for such companies as they usually do SEO by themselves but from time to time meet problems which are too complicated and involve more competence with SEO to be solved.
Guaranteed Results. Are they Possible?
Let’s be realistic. Nobody can guarantee you top positions with SERP. Why? Because there are lots of things out of control of any SEO company (i.e. Google's Updates, Sandbox and others). SEO companies which do promise to rank your site with the top of SERP usually run long-time campaigns and the price of such services is beyond SEO budget of small and middle sized businesses.
It doesn’t mean though that small and middle sized companies could not compete with the big fishes. SEO consulting is a solution for such companies. With SEO consulting you are not charged monthly. Consulting deals with the specific problems which may occur. You have a problem and you need a solution. SEO consulting gives it to you. SEO consulting targets more precisely, it targets your specific problem. That’s why with SEO consulting you get guaranteed results for a small fee comparing to regular SEO services.
Small SEO Budget is not a Problem
With regular SEO services you pay for the whole package. It doesn’t matter for SEO company if you need the whole package or just some parts of it. You may have ideal content with your website but SEO company will charge for analyzing it and suggestions on improvements even if there no improvements can be suggested.
With SEO consulting you pay for the services you need only. They won’t charge you for competitor’s analysis if you don’t need it. You have a specific problem and you pay for solving this specific problem. If you are able to carry out some of SEO work by yourself why waste your money paying for the services you do not actually need?
SEO Consulting is Open
There’re no special tricks and tips with SEO. This is like with any other field. It’s all about knowledge and professionalism. SEO consulting is open to you as it’s no need in hiding any particular information from you. As a client you are involved in SEO process. To accomplish you part of the work you will be informed in the best possible way. SEO consulting does not provide you with weird instructions saying that you need to do this and that. All the instructions are explained in a friendly matter. SEO consulting is actually more than regular SEO services. It shares the information and knowledge educating you.
SEO Consulting and SEO Services. What is the Best for you?
SEO consulting and regular SEO services are different. They differ in business model, in clients they target, etc. What is the best for you? All in all you are to decide.
If you want a guarantee that your SEO problem will be solved then SEO consulting is for you. SEO consulting does not guarantee to rank you site with the top of SERP though. It just helps you in solving your real problems on your way to the top.
If you don’t have a huge budget to spend on your SEO needs then SEO consulting is your way. You pay for solving your specific problem not for the whole package. Feel that you can carry out some part of the work by yourself? Then save on your budget!
If you are interested in getting new knowledge on how to make your site popular you are to be with SEO consulting. It’s open and educates you.
SEO consulting is an ideal SEO solution for small and middle sized companies where the owner is to be involved in every process which is critical for the company as SEO consulting is cheaper, it educates and it provides with the real help only.
